Skip to content

Wie man die Welt verändert

28. November 2009

Eine Anleitung in 10 Schritten.

Hier die Kurzfassung, für Leute, die es dabei auch noch eilig haben:

  1. Try to understand the public’s current thinking and where it could be encouraged to go tomorrow. Above all, keep in touch with reality.
  2. Select a target on the basis of vulnerabilities to public opinion, the intensity of suffering, and the opportunities for change.
  3. Set goals that are achievable. Bring about meaningful change one step at a time. Raising awareness is not enough.
  4. Establish credible sources of information and documentation. Never assume anything. Never deceive the media or the public. Maintain credibility, don’t exaggerate or hype the issue.
  5. Don’t divide the world into saints and sinners.
  6. Seek dialogue and attempt to work together to solve problems. Position issues as problems with solutions. This is best done by presenting realistic alternatives.
  7. Be ready for confrontation if your target remains unresponsive. If accepted channels don’t work, prepare an escalating public awareness campaign to place your adversary on the defensive.
  8. Avoid bureaucracy.
  9. Don’t assume that only legislation or legal action can solve the problem.
  10. Ask yourself: „Will it work?“

(Aus P. Singer, Ethics into Action, Oxford, 1998, pp. 184-192)

From → Strategie, Tierrechte

Kommentar verfassen

Trage deine Daten unten ein oder klicke ein Icon um dich einzuloggen:

WordPress.com-Logo

Du kommentierst mit Deinem WordPress.com-Konto. Abmelden /  Ändern )

Google+ Foto

Du kommentierst mit Deinem Google+-Konto. Abmelden /  Ändern )

Twitter-Bild

Du kommentierst mit Deinem Twitter-Konto. Abmelden /  Ändern )

Facebook-Foto

Du kommentierst mit Deinem Facebook-Konto. Abmelden /  Ändern )

Verbinde mit %s

%d Bloggern gefällt das: